Copy of MITCONS-corporate-training-program-sales-marketing

Effective Sales and Marketing Techniques

Although the definition of a sale is simple enough, the process of turning a prospect into a customer can be very complex process one needs to master. Effective and high performance selling is important to the success of almost every kind of business. It requires one to convince someone, that there is something for them in making their decision to make a purchase by spending some of their hard-earned money. The Sales and Marketing module will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer. Apart from selling successfully, this module will help participants to organize themselves, understanding and working with customer needs, to build essential skills such as presenting and negotiating.


The key components of this module are as follows:

  • Common sales approaches and types of sale
  • Performing customer need analysis
  • Basic opening for cold calls
  • How to answer the burning questions that every customer asks
  • How to deal with common objections
  • Sealing the deal – powerful closing techniques
  • Thank you notes and staying in touch with customers
  • Resolving customer issues without losing one
  • Setting your sales goals
  • Managing customer data efficiently with technology