Certificate Course In Digital Marketing

Overview

Digital Marketing is a strategy and process where products and services are marketed interactively using digital technologies to target measurable viewers and turn them into customers.

Digital marketing achieves its target of marketing a product or service through different online channels. These channels include Own Website, Blogging website, Search Engine, Display Advertising, Video Advertising, Social Media, Emails.

  • 65+ Modules
  • 40+ Digital Marketing Tools
  • 16+ Professional Recognized Certification
  • 25+ Live Projects

Target Audience

  • Students
  • Entrepreneurs
  • Sales and Marketing professionals
  • Self employed
  • Freelancer
  • Website Developers
  • Graphic Designers
  • House Wife

Learn Advanced Digital Marketing Tools in Course

Analyze the things more manageable by using strategies by mastering 40+ Advanced Digital Marketing Tools.

Google AdWords, Google Analytics, Google Keyword Planner, Google Search Console, Google My Business, Google Page Speed, Google Tag Manager, Google Trends, YouTube Advertising, LinkedIn Ads, Facebook Ad Manager, Twitter Ads, Similar Web, Alexa, SEO Quake, SEOptimer, Yoast, Pingdom (Paid), WooRank (Paid), HubSpot (Free and Paid), Mailchimp, Klaviyo, WordPress, Canva etc.

16+ Professional Recognized Certification in Digital Marketing

We help you to succeed in any 6 Professional Recognized Certification in Digital Marketing in Course

Google Search Ads, Google Display Ads, Google Video Ads, Google Shopping Ads, Google Measurement Ads, Google Apps Ads, Google Analytics, Fundamentals of Digital Marketing by Google, Facebook Social Media Marketing Professional Certificate (Includes 6 Certification), Email marketing, Inbound Certified etc…

Best Digital Marketing Course that includes:

  • Overview of Digital Marketing -

  • Principles of Digital Marketing
  • What is Digital Marketing?
  • Digital Marketing Vs Traditional Marketing
  • Statistics and Benefits of Digital Marketing
  • Latest Digital Marketing Trends
  • Digital Marketing Platforms
  • Scope and Career in Digital Marketing

  • Graphic Designing with Canva -

  • Introduction to Canva
  • Creating a Logo
  • Creating Social Media Post
  • Creating Facebook Cover Page, LinkedIn Banner
  • Making Social Media and YouTube Videos

  • Website Designing using WordPress -

  • Types of Websites
  • How to register Domain and Hosting
  • WordPress Installation on Server
  • Installing Themes
  • Installing Plugins
  • Using Elementor Designing a Website
  • E-commerce Website
  • Understanding E-Commerce
  • Installing Woo - Commerce Themes and Plugins
  • Categories Product

  • Search Engine Optimization (SEO) -

  • How do Search Engines work?
  • Introduction to SEO
  • Types of SEO
  • On-Page SEO, Off-Page SEO, Technical SEO Strategies
  • Local SEO Strategies
  • Semantic SEO
  • SEO Techniques
  • Introduction to Google Algorithms
  • Penguin & Panda Update Recovery Process
  • Rich Snippets Integration
  • SERP Analysis Report

  • Competitor Analysis-

  • Introduction to Competitor Analysis
  • Use of Popular Competitor Analysis Tools

  • Google Search Console-

  • Introduction to Google Search Console
  • Submitting Sitemap

  • Keyword Research -

  • Introduction of Keyword and Keyword Research
  • Types of Keywords
  • Tools for Keyword Research
  • How to use Google Keyword Planner

  • Search Engine Marketing (SEM) -

  • Introduction To Paid Marketing
  • Using Google Ads (Google AdWords) Tools
  • Google Ads (Google AdWords) Account & Billing Settings
  • Types Of Campaigns
  • PPC Campaign Setup
  • Ad Groups & Keywords Setup
  • Bidding Strategies & Conversion Tracking
  • Ad Rank, Quality Score Optimization
  • Ad Formats & Ad Extensions
  • Shopping Campaigns
  • Dynamic Search Campaigns
  • Display Ads/ Remarketing Campaigns
  • Mobile Apps/ Video Marketing
  • YouTube Video Ads

  • Content Marketing -

  • What is Content Marketing?
  • Types Of Content Marketing
  • Content Marketing Tools

  • Social Media Optimization -

  • Facebook Business Page
  • Twitter Business Profile
  • Instagram, Linked In, Pinterest Profile Optimization
  • YouTube Optimization

  • Social Media Marketing -

  • Introduction to Social Media Marketing
  • Marketing for:
  • Facebook Pixel
  • Benefits of Social Media Marketing

  • Remarketing -

  • What is Remarketing?
  • Importance of Remarketing
  • Creating Remarketing campaign

  • Email Marketing -

  • What is Email Marketing?
  • The goal of Email Marketing
  • Strategy for Email Marketing
  • Popular Email Marketing Tools
  • Designing newsletters
  • Reports and Analysis

  • Google AdSense -

  • What Is AdSense?
  • Types Of Bidding
  • Implementing Ads in a Website
  • Online Money Earning Strategies

  • Affiliate Marketing -

  • What is Affiliate Marketing?
  • How Affiliate Marketing Works?
  • How to Apply for Affiliate Marketing?
  • How to Choose the Right Affiliate Niche and Product?
  • Top Affiliate Marketing Networks

  • Google Analytics -

  • What is Google Analytics?
  • Purpose of Website Analytics
  • Tools for Website Analytics
  • How to use Google Tag Manager?
  • Implement Conversion Tracking
  • Basic terminology and KPI’s
  • Audience Reports
  • Customer Acquisition Reports
  • Behaviour Reports
  • Goals and Conversion Reports

64 Sessions to be covered 3 Months.

Certification

We provide National Skill Development Corporation (NSDC) certificate after successful completion of course.

5 Professional Recognized Certification

Career Opportunities

On completion of this course the students can work as
  • Digital Marketing Manager
  • Social Media Marketing Experts/Specialists
  • SEO Executives
  • Advertising Expert
  • Freelancer